Small Business 101
Small Business 101
As a small business owner it is interesting to consider the hard lessons that the previous 2 years have taught. The foremost is, “Good times don’t last forever”. The second is, cutting overhead feels like amputating an arm. You may lose a little blood but, the patient lives. Only dumb fish go after flashy new things they don’t need. Cash in the bank is like mothers milk. Trust is the most valuable commodity, money is second. No matter what the problem is, most can be solved by just not giving up. It seems that the businesses that got us into this mess were the ones that swept honesty and integrity under the rug. The real bad guys are still living in their mansions on the water and probably will remain there to do another deed.
In this fiasco, most little guys got their tail feathers singed. In the future it will be the little guy who brings it back, burned feathers and all. It’s the carpenters, plumbers, electricians and small business owners that will lead the way. The glitz and huge dollars accumulated by the money changers takes on a new understanding compared to the multitudes of people scrambling about to secure a roof over their families heads.
Don Schaller
Broker/Owner
Schaller Family Realtors
Dickson Realty, Truckee
